Bidness

WNBA business items:

Atlanta rookie Shoni Schimmel currently has the league's most popular jersey, followed by Skylar Diggins, Elena Delle Donne, Maya Moore and Candace Parker.

The Dream have named Maureen Brown as their Chief Operating Officer.

All-Star news:

Phoenix Mayor Greg Stanton and the Mercury dedicated "All-Star Way" today.

Shoni Schimmel is ready to embrace her All-Star appearance.

College news:

UCLA's Lauren Holiday will take a medical retirement from basketball.

A settlement has been reached in the lawsuit over the plane crash that killed two Oklahoma State University coaches in 2011.

The NCAA made a $32 million profit last year.

Louisville coach Jeff Walz is ready to replace the veterans he lost last spring.

Daisha Simmons - first of Rutgers and then Alabama - is now at Seton Hall, after a messy transfer.