This sounds like what many of us have been calling for, for years:
NEW YORK, May 7, 2018 – The WNBA announced today that Sylvain Labs, an innovation and brand design consultancy, will work closely with the league to develop a long-term growth strategy and identify new marketing opportunities.
The partnership with Sylvain Labs entails a complete review of every aspect of the league to learn more about its fans and how best to engage them.
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