You know, WNBA season resumes Thursday:
Players are ready to go.
So much so that Phoenix Mayor Greg Stanton sustained a broken nose in Mercury practice today, going up for a rebound against Nakia Sanford. Yikes.
WNBA mid-season report and second half outlook.
Ivory Latta is having a career year for the Shock.
The Dream will host their first LGBT Pride Night later this month.
On Thursday it's Washington at Indiana; Connecticut at New York; and Phoenix at Seattle.
In the meantime, we're still looking back at the London Games:
Road to glory for our basketball team.
Angel McCoughtry's legacy is now trimmed in gold.
The US women are hoping they've inspired a million girls.
Lasting impressions.
Ten things to take from London.
Women dominated the Games.
U17's:
They overcame a slow start to beat Italy in exhibition play yesterday.
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3 comments:
I don't personally care one way or another if the Dream have a LGBT night, but I would like to know if that approach somehow fits into the WNBA's overall marketing & promotion plan and if it is coordinated through the league offices and with other teams.
Point being, if the LGBT crew is a target market then pitching them should be coordinated in a formal campaign so metrics can be in place and it's results can be evaluated. At least that way those in charge of the league could see if it is a reasonable selling strategy or not. Absent coordination there is no way to determine if it should become a part of their core marketing strategy.
I wish the WNBA would get a cohesive marketing strategy too, as I've mentioned previously in this space.
Yep. In this context I thought this CNN Money article on the issue was pretty timely.
http://management.fortune.cnn.com/2012/08/15/female-athletes-wnba/
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