Monday, June 1, 2009

Mercury is now Lifelock (?)

The Phoenix Mercury is the first WNBA team to have a branded jersey, as the league and the Lifelock company announced this morning a contract that extends through 2011: the Phoenix LifeLock

I know money is always good for the league, but ugh. The Mercury should be able to keep its name. No way are fans going to be chanting "go Lifelock!"
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2 comments:

  1. SteveJune 1, 2009 at 11:05 AM

    Wow - this is indeed a slippery slope the league is starting down. I understand that the economy is what the economy is and that revenue is necessary to maintain the viability of the league, but geez, this is really unseemly as a sponsorship type arrangement.

    What's next - the LA LaCroix Sparkling Water?

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  2. Sue FavorJune 1, 2009 at 11:09 AM

    I agree.....it feels sleezy.

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